UTHM Branding Policy

OBJECTIVES

- Explaining the procedures for managing the branding process and the ethics of using the University brand according to the correct, precise, and uniform procedures.
- Ensuring that university branding activities are carried out efficiently and effectively to create a positive perspective and good perception of the university brand.
- Ensuring that the branding strategy aligns with the University’s vision and mission and meets the UTHM Annual Work Targets (SKTU)

This policy applies to all branding processes by organizational units, staff, titleholders, students, and individuals or affiliated bodies or external parties.
The policy should be read together with the University Corporate Manual and the laws related to the protection of UTHM’s brand and trademarks, namely the Intellectual Property Policy.
The approval and permission for the use of the University’s brand signs and elements are through the PKKK review via the Design and Printing Review Application Form for the purpose of publication, announcement content, advertising, whether physical or digital.

Protected under Intellectual Property Law and subject to the UTHM Trademark Usage and Licensing Guidelines.

Obtaining PKKK approval to use any elements or brand marks of the university
Complying with the UTHM Corporate Manual (Corporate Logo and Design) and the UTHM Trademark Usage and Licensing Guidelines for the use of the university brand.
Comply with the use of the official presentation template design approved by PPKK for presentations inside and outside the university
Complying with the use of theme color codes, categories of building or premises names, categories of street or lane names, and university facilities according to the UTHM Building, Street, and Facility Naming Branding Guidelines
Comply with the wearing of official university attire as stipulated in the university uniform and dress code guidelines